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Design portfolio/Branding/Movo

Movo
Move more

A fitness lifestyle brand identity built around energy, play, and habit. From the rounded wordmark and blue–orange–yellow system to a character-led mascot and app UI direction, every touchpoint says one thing: move more, live happy.

Start your branding projectLogo & brand identity
Fitness lifestyle logo and mascot design - frame 1
Playful consumer app visual identity - frame 2
Brand colour system and sticker applications - frame 3

Brand idea

A movement app brand has to motivate without feeling generic.

For Movo, we built a high-energy system that works on a home screen, in campaigns, and on stickers people actually want — personality first, still product-ready.

Campaign creative for activity and wellness app - frame 4
Mobile app UI branding direction - frame 5

Product & character

Logo, colour, and mascot only matter when they land in the product experience.

We extended the identity into app UI direction, campaign frames, and mascot moments so run, cycle, and walk feel like the same playful brand every time.

Character-led brand identity case study - frame 6
Movo movement app brand identity presentation - frame 7
Scope & deliverablesFitness app brand identityPlayful logo designMascot character designColour system and guidelinesConsumer app brandingSticker and merch applicationsCampaign creative directionMobile UI brand systemLifestyle wellness brandingActivity app visual identityCharacter-led marketingDigital brand applications

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Ready to build a brand that performs and has personality?

We design complete brand identity systems — from logo and character through to colour, product UI, and campaign-ready applications.

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