Merch Identity Core from $1,140

Build a merch-first identity that holds up on real physical products

Engineered for apparel startups, street fashion drops, and lifestyle brands. Build a versatile visual identity system optimized for screenprinting, embroidery, woven tags, and physical merchandise.

Custom merch identity presentation mockup
01
Pro Apparel DesignersStreetwear & merch specialists
02
Screenprint & EmbroiderySingle-color & stitch-friendly
03
Tees, Caps, Bags & TagsTested on physical surfaces
04
100% Copyright TransferFull legal ownership

Architectural Layout System

4 Steps to a Scalable Merch Identity Core

From stitch-friendly vector geometry to 3D garment proofing, we engineer merch identity systems built for real-world manufacturing.

Merch identity core vector mark breakdown
01 / Physical Mark & Vector Geometry

Engineered for embroidery & screenprint legibility.

Merch logos need to survive complex physical manufacturing. We design the core mark with clean vector geometry that holds its shape whether screenprinted large on a chest or embroidered small on a cap crown.

Screenprint & Embroidery Geometry / Single-Color Pass / High-Contrast Scale
Garment placement and dieline scale guidelines
02 / Placement & Garment Scale Dielines

Custom chest, sleeve & nape collar dielines.

We map exact physical placement dimensions for your manufacturer — chest print bounds, left-chest emblems, sleeve hits, back neck prints, and seam clearances.

Chest & Sleeve Placement Guides / Seam Clearance / Scale Ratio Specs
Apparel presentation mockup with woven tags
03 / 3D Apparel & Trim Photorealistic Proofs

Preview marks on tees, caps, totes & woven tags.

Inspect your merch identity across realistic 3D product previews — heavyweight streetwear tees, athletic jerseys, dad caps, canvas totes, and woven neck labels before production.

3D Photorealistic Garment Renders / Woven Neck Tag Proofs / Stitch Simulation
Factory manufacturing tech pack for headwear and apparel
04 / Factory Manufacturing Tech Pack

Production-ready vector files, Pantone codes & stitch guides.

Receive master Adobe Illustrator (.AI) vector files, Pantone (PMS) color separation channels, stitch density notes, and full 100% commercial copyright ownership.

Master AI Vectors / Pantone PMS Channels / Factory Tech Pack Guidelines

Design Approach

Merch identities designed to look authentic before they get worn.

Great merch isn't just slapping a digital logo onto a t-shirt. It requires physical-first thinking — simplifying line weights for embroidery, balancing chest scale, and crafting trim details that make clothing feel like a real brand.

Receive master production-ready Illustrator (.AI), EPS, PDF, and Pantone separation files preconfigured for factory apparel manufacturers.

Comprehensive Scope

Merch Identity Capabilities for Every Product Drop

Custom apparel emblems, embroidery dielines, woven neck labels, and complete collection guidelines.

01

Custom Apparel Logos & Emblems

Primary marks, stacked logos, crests, and simplified icons engineered specifically for garment screenprinting and embroidery.

02

Embroidery & Patch Dielines

Stitch-friendly vector outlines prepped for cap crowns, beanie patches, jacket chests, and sleeve crests.

03

Woven Neck Labels & Hangtags

Custom trim artwork including folded woven neck tags, hem labels, and premium cardstock hangtag designs with wash instructions.

04

Full Merch Collection Guidelines

Comprehensive visual rules on colorways, minimum stitch scale, placement margins, and approved background contrast pairs.

Transparent merch scope

Choose your merch identity package

Fixed studio pricing with master vector files, Pantone specs, and full legal copyright transfer included.

01Core Mark

Core Mark Foundation

from $570

1 primary merch logo/symbol direction optimized for screenprint with master vector exports.

  • Merch-Focused Logo Direction
  • Primary & Single-Color Vectors
  • Pantone PMS Ink Codes
  • Unlimited Revisions
  • 100% Copyright Ownership
Best for: Simple t-shirt drops & single-product launches
Order Core Mark ↗
02Most Popular

Identity Core Pack

from $1,140

Complete merch logo system (Primary mark, crest, embroidery dieline + 3D garment mockups + neck label design).

  • Primary Mark + Crest Emblem
  • Embroidery & Patch Vector Outlines
  • Custom Woven Neck Tag Artwork
  • 3D Photorealistic Garment Render Suite
  • Master Illustrator (.AI) & EPS Files
Best for: Streetwear brands, activewear drops & creator merch
Order Identity Core ↗
03Collection Base

Full Collection Base

from $1,910

Full merchandise identity suite across tees, hoodies, caps, totes, and trim tech packs.

  • Full Merch Identity System & Crests
  • Multi-Product Dieline Tech Packs
  • Hangtag, Neck Label & Hem Tag Suite
  • Priority Turnaround Processing
  • Dedicated UK Lead Designer
Best for: Full seasonal fashion drops & apparel brands
Order Full Collection ↗
04Retainer

Apparel Brand Retainer

Custom Quote

Ongoing monthly merch graphics, graphic tees, caps, and garment packaging retainer for active fashion brands.

  • Monthly Merch Graphic Retainer
  • Dedicated UK Apparel Manager
  • Direct Factory Production Sync
  • Continuous Seasonal Collection Graphics
Best for: Established clothing lines & high-volume brands
Book a Consultation ↗

Selected artwork

Merch Identity Core Portfolio

Peacock Sportive Graphic Tee Collection
Graphic Tee

Peacock Sportive Graphic Tee Collection

Heavyweight Cotton Print, Chest Graphic Hierarchy & Nape Collar Branding

Ottawa Rangers 3D Embroidered Cap
Embroidered Cap

Ottawa Rangers 3D Embroidered Cap

Front Crown Emblem Dieline, Stitch Density Profile & Side Tag Detail

SEMA Racing Team Branded Tee
Team Apparel

SEMA Racing Team Branded Tee

Sleeve Placement Mark, Screenprint Pantone Separation & Woven Neck Tag

Canvas Merch Tote Bag & Trim Suite
Merch Tote

Canvas Merch Tote Bag & Trim Suite

Heavy Canvas Screenprint, Bold Typography & Custom Woven Label Package

Pro Performance Athletic Jersey
Sportswear

Pro Performance Athletic Jersey

Sublimation Vector Artwork, Crest Emblem Placement & Number Typography

Urban Streetwear Beanie & Cap Suite
Headwear Suite

Urban Streetwear Beanie & Cap Suite

Minimalist Woven Patch, Low-Profile Stitching & Tag Spec Guidelines

Common questions

Merch Identity Core FAQs

Everything you need to know before starting your merch identity or apparel branding project.

What file formats will I receive for my merch identity core?
You receive factory-ready master 300 DPI vector files (Adobe Illustrator .AI, EPS, SVG, print-ready PDF), single-color and full-color versions, and high-res 3D PNG/JPEG product mockups, plus 100% legal copyright transfer.
Will the mark be formatted for both screenprinting and embroidery?+
Do you include Pantone PMS color codes for apparel manufacturers?+
Who owns the legal copyright of the merch identity artwork?+
How many revisions are included?+

Ready to launch your physical merch line?

Get a custom merch identity built for real physical products today

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