Use this guide to make a clearer decision before you brief, order, or review a design project.
Packaging design is one of the most variable design investments a product business makes — and one of the most consequential. Getting it right drives sales; getting it wrong costs significantly more in the long run. Here's a comprehensive look at UK packaging design costs in 2025.
Factors That Determine Packaging Design Cost
- Packaging type — A label is simpler than a box, which is simpler than a full structural pack design.
- Number of SKUs — One product in one size versus a product range in five formats and three flavours are very different scopes.
- Print complexity — Spot colour Pantone printing costs less to design for than complex CMYK gradients or specialist finishes.
- Structural design — If you need a custom box dieline created from scratch, this is a specialist skill that adds to cost.
Packaging Design Price Ranges
Label design (single product): £300–£900
The most common starting point — a front and back label for a standard product in food, drink, supplement, or beauty. Includes print-ready artwork, CMYK colour mode, correct bleed, and editable source files.
Label design (product range 3–6 SKUs): £800–£2,500
A consistent label system across multiple products or flavours. The system approach is usually more cost-effective per SKU than commissioning each independently.
Flat box or pouch design: £500–£1,500
Designing a pre-existing dieline template — mailer box, stand-up pouch, pillow bag. This applies your brand and product information to a standard structural format.
Custom box dieline + design: £1,200–£4,000
Creating a bespoke structural pack from scratch — custom dimensions, folding structure, and graphic design.
Full brand packaging system: £3,000–£8,000+
A new brand's complete packaging range, potentially including structural design, brand identity integration, multiple product formats, and print-ready artwork across all SKUs.
Print Costs Are Separate
Packaging design and packaging printing are separate budget lines. Design costs cover the artwork files; print costs cover the physical production.
Our packaging design service covers labels, boxes, pouches, and full product ranges. Start a brief with your product type, print format, and any existing brand materials for a same-day quote.
