Use this guide to make a clearer decision before you brief, order, or review a design project.
A well-designed brochure is still one of the most effective marketing tools in a business's arsenal — but only if it's designed well. Here's an honest look at what brochure design costs in the UK and what you get at each price point.
Key Factors That Affect Brochure Design Cost
- Page count — A 4-page leaflet and a 32-page company brochure are fundamentally different scopes of work.
- Complexity — Data-heavy pages with charts, maps, and infographics require more design time than text-and-image layouts.
- Existing brand assets — If you have a solid brand guide and professional photography, the designer can move faster.
- Copywriting — Most design studios supply design only. If you need copywriting too, budget separately.
Price Ranges by Project Type
DL leaflet / flyer (1–2 sides): £150–£500
A single folded DL or a flat A5 leaflet. At the lower end, this is straightforward layout work. Suitable for event promotion, service summaries, and direct mail pieces.
A4 4–8 page brochure: £400–£1,200
Covers, inside spread, and back cover. This format suits product launches, service overviews, and event programmes.
A4 12–20 page brochure: £800–£2,500
Company profiles, annual reviews, product catalogues, and capability documents. More complex grid management, consistent section styling, and careful image handling.
Premium 24–48 page brochure: £2,000–£5,000+
Long-form company brochures, award-winning annual reports, and luxury product catalogues. This scope requires a senior designer.
What's Included in Professional Brochure Design
A professional brochure design service from ideahits includes: initial layout concepts, unlimited revisions, print-ready PDF with bleed and crop marks, CMYK colour mode, a digital screen-optimised PDF for email distribution, and editable source files for future updates.
ideahits' brochure and leaflet design service covers everything from DL leaflets to 48-page company documents — start a brief and we'll turn around a quote within one business day.
